Some of you may have noticed some coded letters written in the background of our Sneaky Owl label. This is a real Enigma code and you’ll need to be pretty smart to figure it out, or else we’ll be asking you to account for your movements between 1939 and 1945. So we’re going to help you out with this.

Enigma intercept from the Bletchley Park (Photo Dr. David Hamer)
The idea for the label colour on Sneaky Owl came from the faded yellow of an intercept sheet of German radio transmission from England’s code breaking team at Bletchley Park during World War II.
So, here’s the important stuff. There’s two messages written in code on the bottle label, so here’s the full code for both messages to help you out.
First coded message
SOC WY MKBEW JNHZN GQESW FOGCX YOEBW MABFY PPCOE
Second coded message
OFOZA IZNVS PJEKT SDGRH TJYWX CVWUG RQIRU CBRTW
Now here’s the fun spy code breaking bit. You’ll need a German enigma machine to break the code, but if you don’t have one lying around the house don’t worry, there’s some really cool simulators out there on the Internet. Someone should have told Alan Turing and his Bletchley Park team to search for “Enigma machine” on the internet back in the 1940’s. And they called themselves smart…..
Here’s the version we used – Cool Enigma Simulator
The information you need to break the label message is code from Enigma U571 codesheet dated 14th February 1945 (70 years before the release of Sneaky Owl).
Rotor UKW = B codesheet
Rings III I V
First trigram GMA
Second trigram is highlighted in the coded message.
There’s an elite group of spy beer drinkers that have cracked this code and they’re sworn to secrecy never to reveal it. You could be a spy like us.
Good luck my crack team of code breaking spies……….